In 2018, we witnessed many innovative applications in the event industry and how technology is used in a creative way that people interact with brands. In 2019, it seems that a period of intense creativity and competition is waiting for us by using all the opportunities offered by technology. Access to technology is now very easy, all that remains is your creativity!
As we enter the last months of 2018, the trends of 2019 are already being discussed.
With the approach of 2019, experts focus on how the latest trends in technology will affect our daily business, simplify our business life, and add creativity to the event management. Technology is changing many processes, from planning and management to participants' actions in the field of event and evaluations. In 2018, we witnessed many innovative applications in the event industry and how technology is used in a creative way that people interact with brands.
In 2019, it seems that a period of intense creativity and competition is waiting for us by using all the opportunities offered by technology. Access to technology is now very easy, all that remains is your creativity!!
Augmented Reality is Popular Again
AR was recently only seen in the game industry. The digital transformation of AR over time has become an incredible opportunity for industries outside the gaming industry.
2019, is estimated to be a year of the popularity of AR. Implementing AR in event management has become easier than ever, and has been used to successfully incorporate an event's audience before, during and after the event. The AR provides participants with step-by-step instructions, identifying participants with facial recognition capabilities, and even provides to participants to interact with products and people through the hologram. In 2019, we will see how AR changed the way people communicate with each other and with brands.
Saving Period with RFID
RFID is actually a technology that has long been used in the sector. Thanks to RFID used in applications such as wristbands, entrance cards, etc. , especially in input-output systems, time is saved, costs are minimized and it is easier to collect accurate data about participants. The most important feature of RFID is its ability to collect data. With RFID, event managers can access demographic information, purchase habits, preferences, and much more real-time information of participants. In some cases, using RFID technology for Event Management supports direct marketing events, potential sales, and product sales. Getting information about detailed event metrics helps event professionals to reach their goals and objectives in a better way.
Beacon technology: Similar to RFID, Beacon technology carefully follows up a participant's behavior and preferences to create personalized experiences for participants and provide valuable information to event programs. Moreover, the beacons can broadcast data to any mobile device that supports Bluetooth connectivity.
These technologies are a unique tool for getting to know the participants of your event more closely and collecting real data. You can easily find out who your participants have communicated throughout the event, which sessions they attend, which booths they visit, and much more; you can report your participant's journey through the event.
During a conference or event, participants can receive information about their voyage reports, who they are contacting, where they have been met, or in which sessions they attended. With sign technology, participants can share contact information with no problems; they may not need extra effort to move or find business cards. Beacon technology can speed up the event registration process or help participants reach the point A from point A in a large area. Finally, the organizers receive in-depth analyses to help them understand the participatory behavior of ground traffic such as heat maps. Cabins, session participation and more.
It's Amazing But Yes, Blockchain!
Next year, Blockchain technology is expected to play an increasingly important role among industries. Blockchain provides a great opportunity to securely distribute digital information without copying, authentication, and privacy. While information security has become more and more important in the recent period, while people are more sensitive about this issue, participants will require a higher level of confidentiality at the large trade fairs, conferences or other events. Participant information can stay in a single block chain from event to event and provide participants to allow a subset of their profiles. Blockchain not only keeps participant information confidential during the registration and ticketing process but also has a high potential for blockchain solutions that work as local event currency.In the age which personal security protection is more important than ever, it is foreseen that the blockchain will become an important component in next year's transactions.
It is important to investigate these trends and to be a pioneer for innovative and difference event managers in the sector. Technology plays an important role in your event management strategy, whether for visitor experience or ease of sale or planning. For this reason, Follow the developing technologies and applying them in your processes is a critical issue in order not to fall back from the digitalizing world.